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Branding
Identity/Corporate
Identity
Brand
management is the application of marketing
techniques to a specific product, product line,
or brand. A properly branded product will increase
the product's perceived value to the customer
and thereby increase brand franchise and brand
equity. Quality customers will continue to
support a product or service that is familiar
in the marketplace or perceived as a quality brand. |
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Advertising
Advertisements are designed to generate increased
consumption of those products and services through
the creation and reinforcement of "brand
image" and "brand loyalty".
For these purposes, advertisements
sometimes embed their persuasive message with
factual information. Every major medium is used
to deliver these messages, including television,
radio, cinema, magazines, newspapers, video games,
the Internet and billboards. |
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Marketing
Marketing
is an ongoing process of planning and executing
the marketing mix for products, services or ideas
to create exchange between individuals and organizations.
Marketing
tends to be seen as a creative industry, which
includes advertising, distribution and selling.
It is also concerned with anticipating the customers'
future needs and wants, which are often discovered
through market
research.
Marketing is the process of creating
or directing an organization to be successful
in selling a product or service that people not
only desire, but are willing to buy. |
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Website
Design
& Development
For most businesses, a website
is the only avenue for a company to display its
philosophy, products, services, pricing, images,
and contact information. Consider the importance
of your web presence... Many if not all of your
clients and potential clients expect your website
to represent your company's image and branding.
Essentially, this is a brochure containing all
the details about the company, being seen by the
worldwide business community. |
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SEO -
Search
Engine Optimization
Imagine that you have the most beautiful website,
containing all the right information, with great
functionality and friendliness, but... it is nowhere
to be found or even got indexed by the three of
the most important search engines, Google, Yahoo,
and MSN.
Researches showes that most internet
users will not look beyond the top 30 listings.
If your business relies heavily on internet traffic,
then it is critical that you have your website
optimized. |
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